China's hardware industry has maintained a rapid development since the 1990s, and has now become an important hardware country in the world. However, it is undeniable that China's hardware industry is engaged in product development, innovation, brand management, marketing management, and enterprise scale. , Capital strength and many other aspects of the world's well-known hardware companies have a large gap. But I believe that through the joint efforts of all parties, these difficulties can be overcome and resolved.
At present, China has formulated a phased development plan: by 2010, the level of the hardware manufacturing industry will significantly increase, and some industries will enter the international advanced level; by 2020, the hardware manufacturing industry as a whole will reach the international advanced level. China's hardware industry has great potential for development and a broad market prospect. Related hardware companies should be brave to meet challenges, seize market opportunities, and develop with the industry!
The export of small hardware products has increased sharply, and comparative advantages are obvious; active capital operation drives the sharing of resources among enterprises; the polarization of enterprises leads to market rationality; the increase in high-tech content improves the market competitiveness of products-"" International competition in domestic, international "Domestic competition" will be the characteristics of the development of China's hardware industry in the next few years, and will be specifically reflected in the following six aspects.
I. China's position as a global hardware manufacturing center will be further consolidated
China's economic facilities are relatively complete, industrial development is relatively mature, and labor costs are low. It has the comparative advantages of becoming a global hardware manufacturing center, and the outward-oriented development characteristics of hardware manufacturing are obvious. The strengthening of the central position is first manifested in the overall growth in the export of hardware products in recent years: the export growth rate of major hardware products is higher than the growth rate of output and higher than the growth rate of sales in the domestic market; Tools, hand tools, and construction hardware products, which are traditional export-oriented products, have experienced a high increase. The huge market and the gravity of the central position will further attract the transfer of hardware multinational corporation manufacturing centers to China.
Second, the capital operation in the industry will become active, and cooperation between enterprises will be significantly strengthened.
In the context of global competition, in order to obtain a favorable competitive position and improve competitiveness, industrial capital is another theme of industry operation. From the perspective of capital, the main feature of the current situation is that capital expansion is intensifying. From the perspective of competitive behavior, cooperation in resource sharing among enterprises is increasing.
Third, the polarization of hardware companies will further intensify
The next few years will be a period of high-speed shocks in the hardware industry. The direct consequence of such high-speed shocks will lead to the current trend of polarization in the hardware brand camp. It is expected that the hardware companies that can really survive the market in the next few years are definitely not as many as they are now. However, this high-speed shock of the hardware industry will bring huge opportunities, and the results of the shock will make the market operation more rational.
Fourth, sales channels will undergo profound changes, and competition between channels will become increasingly fierce.
On the one hand, manufacturers have strengthened control over retail terminals, and strive to reduce sales links, save sales costs, make sales channels develop in a professional direction, and enterprise sales models are moving in a direction that can simultaneously accommodate multiple markets. On the other hand, the development trend of the sales industry has made the status of large chain stores constantly rising, and the ability to control the industry has increased, participating in and triggering price competition previously dominated by manufacturers. With their vast market coverage, procurement scale and cost advantages, large retailers will increasingly control production companies in terms of product pricing and payment delivery. At the same time, the international market's requirements for Chinese hardware products will gradually develop and change. There will be higher requirements for the quality, packaging, and delivery deadlines of Chinese products, and it will gradually extend to the production process and product research and development. , Energy resources, and human environment.
V. Market competition will shift from price-oriented to high-quality, high-tech products
With the deepening of competition, the profit space of all stages of the hardware industry chain is shrinking, and the space for price reduction is gradually decreasing. More and more companies realize that price competition alone cannot establish core competitiveness and is not the direction of long-term development, so they strive to explore new development paths. Many hardware companies have increased their investment in technology, developed new products with high technological content, and differentiated products as a long-term strategy for enterprise development. They seek new market demands and establish new economic growth points to achieve the company's sustainable development. Sustainable development.
The integration of domestic and foreign enterprises will be further accelerated
In order to improve their own strength and expand the international market more quickly, domestic hardware companies will accelerate the integration with foreign companies through various means to improve product quality and competitiveness. While continuing to expand the markets of traditional countries such as the United States and Japan, it will also blossom in Southeast Asia, the Middle East, Russia, Europe, and Africa. In general, China's hardware industry will continue the momentum of structural adjustment, but at the same time there will be some bright spots. The polarization of hardware companies will become more and more severe. Some companies that are not suitable for market competition will withdraw from market competition through different channels, and hardware giants will gradually emerge.