The name Volvo is Latin, meaning "rolling forward." It was a brand name for ball bearings before being used on the first Volvo Car V4 on April 14, 1927. Volvo's nameplate is the emblem of steel-a circle (iron standard) with diagonal arrows. The design idea for this logo originated from the Swedish steel industry, which is famous for its durability. Since then, around the world, this steel symbol has become Volvo's representative. For Volvo, this modern corporate brand logo also represents Volvo's commitment to customers in terms of safety, quality and design. Volvo Car Corporation was founded in 1927 and is headquartered in Gothenburg, Sweden, with more than 24,000 employees worldwide. At present, there are about 6 million Volvo owners worldwide. Volvo Cars' main production plants are located in Sweden and Belgium, and has sales and service networks in more than 100 countries around the world, with more than 2,400 showrooms.